Processing of personal data

Pursuant to articles 12, 13 and 14 of EU Regulation no. 679/2016 and art. 13 of Legislative Decree no. 196/2003

With this information, we inform you that the personal data (the “Personal Data”) that you will send to this website (the “Site”) to make online purchases, to receive newsletters, for information, reservations or assistance, will be treated with loyalty and fairness, in compliance with the provisions of the regulation of the EU Regulation n. 679/2016 (“GDPR”) and Legislative Decree 196/03 (“Code”).

Firenze 1965 Srl Holder of the treatment, informs you that the personal data you have provided may be processed which consist of their collection, registration, organization, storage, processing, and communication for the purposes subsequently described in the compliance with the aforementioned legislation and the confidentiality duties that inspire our business. Since our site operates and is hosted in Italian territory, the information and data concerning the users of the site will be processed by Firenze 1965 Srl in compliance with Italian legislation and EU Regulation no. 679/2016.

1. Purpose 

Online shopping.

The acquisition of Personal Data is necessary in order to execute the contract entered into by the user and, for this purpose, registration on the site is required, in the manner indicated. Failure to provide the requested Personal Data will not allow you to proceed with the purchase of the products.

Newsletter and direct marketing

With your explicit consent, your Personal Data may be processed for the sending by e-mail of informative, promotional and / or advertising material relating to products and services of < / span> Firenze 1965 Srl The provision of Personal Data for this purpose is optional: in the absence, You will certainly be able to visit the site and make purchases online.

Assistance, information and reservations

For purposes of assistance and information to consumers, as well as to proceed with any telephone or telematic reservations at the Firenze 1965 Srl the user can contact the Owner through the telephone numbers and e-mail addresses published on the site. Any data provided will be used and / or communicated to third parties for the sole purpose of providing assistance to the consumer.

2. Treatment 

The data will be processed using paper, electronic and IT media, through the use of suitable security measures to preserve their integrity and confidentiality.

In the case of online purchases, the data will be kept for a time connected to the execution of the contract and the fulfillment of legal obligations and for a subsequent period not exceeding 1 year from the latter. In the case of consumer consent to send newsletters or other direct marketing activities, the data will be kept by the data controller, without prejudice to the possibility of the interested parties to exercise their rights (see below). In the case of requests for assistance, information or reservations, the data will be processed for the time necessary for the assistance requested.

The Data Controller is Firenze 1965 Srl , with registered office in Florence, Via Puccinotti 68., And can also be contacted by email at , in order to exercise your rights under the European Regulation n.679 / 2016 and the Italian legislation on the protection of personal data.

Our company uses the management of the website, including the newsletter service and online purchases, of the company Firenze 1965 Srl based in Florence, Via Puccinotti 68 Furthermore, the Data Controller may use, for application reasons, functional and technological, as well as for the identification and shipment of products, of additional third party companies appointed as Data Processors pursuant to art. 28 of Regulation (EU) 2016/679, the list of which can be requested by making a formal request to the Data Controller.

3. Scope of data communication

In the case of online purchases, your Personal Data will be processed exclusively for purposes related to the execution of the contract, and for this purpose they may be disclosed to third-party companies and / or competent public bodies.

In case of consent to direct marketing activities and / or registration to the newsletter service, your Personal Data will be processed by Firenze 1965 Srl for communication of informative, promotional and / or advertising material relating to products and services.

In the event that the user decides to provide their data by telephone or telematics for assistance, information or to make any reservations, the data provided may be disclosed to third parties for the sole purpose of providing assistance and support to the consumer.

4. Exercise of the rights by the interested party

In relation to the above, we inform you that pursuant to art. 13, par. 2, and 14, par. 2, of the European Regulation n. 679/2016, you have the right to request Strategy access to personal data and the correction or cancellation of the same or the limitation of the treatments that concern you or to oppose their treatment, in addition to the right to the portability of the personal data provided ; has the right to withdraw consent at any time without prejudice to the lawfulness of the treatment based on the consent given before the revocation; has the right to have confirmation of the existence or not of the data concerning you, cancellation, transformation into anonymous form and blocking of data processed in violation of the law, updating, rectification or integration of data, obtaining a certificate that the operations described have been brought to the attention of those to whom the data have been communicated or disseminated. We inform you that it is your right to lodge a complaint with a supervisory authority.

If the interested party wishes to exercise the rights described above and better specified in the articles 15 ss. of EU Regulation 679/2016, you can contact the Data Controller by sending an email to

5. Consent

Consent can only be given by capable individuals who can validly dispose of it and, in any case, by those who have completed at least 16 years of age (see art.8 European Regulation no. 679/2016). Notwithstanding that the Data Controller will make every reasonable effort to delete the Personal Data that may be provided by persons under 16 years of age, the Data Controller reminds parents or subjects exercising parental authority that it is their unavoidable responsibility to carefully monitor the behavior in network of minors and guide them in their browsing experience on the internet. For any reports or requests for deletion of data fraudulently or mendaciously shared by the minor of 16 years, parents or parental authority operators are invited to contact the Data Controller.

6. Cookies Policy

This Cookie Policy, drafted in compliance with the provisions of Provision 229/2014 of the Guarantor for the Protection of Personal Data, forms an integral part of the Privacy Policy.

The user can express his consent to the use of cookies by continuing to browse the site, or by scrolling, clicking on one of the internal links of the pages of the site, or by clicking on the “x” button or otherwise closing the banner of the brief information visible at every first access on the Site.

What is a cookie

A cookie is a text string that the visited site sends to the user (generally to the browser) for various purposes.

According to the directives of the privacy guarantor, cookies can be divided into technical and profiling. The first category includes cookies sent by the site itself for purposes strictly related to navigation.

These can be navigation or session cookies, which guarantee normal navigation and use of the site, or analytics cookies, which are used to collect aggregate information on the number of users or how they visit the website, or functionality cookies. , used to improve the vision of the site according to certain criteria (for example the language). For this type of cookie, prior consent from the user to their installation is not required, nor is communication to the privacy guarantor required, but this information must be formulated.

The second category includes the cookies used for the purpose of profiling the user in order to provide him with targeted advertising based on his browsing habits.

Who sends the cookies

Cookies can be sent from the site itself or from third party services to which the site relies.